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The Contemporary Issues In Branding Marketing Essay

The Contemporary Issues In Branding Marketing EssayINTRODUCTIONThe history of the brand Paul Smith is somewhat unusual and requires special attention. Indeed Paul Smith was not originally made for the world of Haute Couture Fashion there but fate led him to this path there. Originally Paul Smith wanted to be a professional cyclist but a terrible accident befell him which forced him to abandon those dreams. But he conceived a passion for fashion and sewing, so in 1970 he opened a small clothing store in Nottinghams hometown away from big name fashion based in London. He decides to take evening classes in sewing and in 1976 he introduced his menswear collection in Paris under the Paul Smith brand.In 20 years it is established as the British designers most prominent. He succeeded brilliantly blend with the contemporary and traditional British while anticipating trends beautifully. Paul Smith has the ability to anticipate, and even spark off trends not only fashion goal in the wider context of popular culture (website Paul Smith 2009).